Mkoya Travel Marketing

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Mkoya Travel Marketing

Alternative Route

Alternative Route is a great all-in-one solution to print and web-marketing of your lodge. It is the only full-colour picture guide for independent budget travellers in Southern Africa.

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We keep a close eye on trends within the tourism industry and can give advice with regard to marketing strategy.

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Becoming a responsible tourism business can be a daunting task. Meruschka, our sustainable tourism consultant has experience in getting tourism businesses Fair Trade accredited.

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Mkoya Travel marketing

Mkoya Marketing was established to provide marketing services to SMME’s in the tourism industry. We recognise that tourism is a fledgling industry in South Africa. Until now, small businesses in the tourism industry find which marketing solutions are effective mostly through trial and error. There are few resources to guide them in the right direction and to help avoid costly marketing experiments. Mkoya marketing aims to fulfil this need.

Our mission is to equip small businesses with the knowledge they need to get the most results from their marketing efforts. We aim to provide SMME’s in the tourism industry affordable marketing services.

 

E-marketing toolbox

Jacques recently presented a talk on E-marketing for tourism businesses at the 2009 Youth Travel Conference. Topics included online distribution, website content and practical hints and tips.

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